In late 2019, I designed the logo and brand identity for LVL+UP Designs (pronounced Level Up Designs), a store that specializes in selling apparel based on gaming and geek culture. With this in mind, I specifically designed branding to emphasize this.
The logotype and branding utilizes a vibrant shade of green, often associated with gaming. Slanted, modern sans-serif fonts were used to invoke a feeling of energy. Additionally, the “plus sign” in the logo mark is designed to represent the “D-Pad” of a game controller. Square business cards were also designed for the company, made to mimic the look of a Game Boy cartridge.